Samantha Manney is a National Business Development Manager at Coca‑Cola Europacific Partners, with more than 25 years of FMCG experience and eight years driving growth within CCEP. Known for blending consumer insight with commercial impact, Sam specialises in turning emerging trends into standout beverage occasions. Passionate about flavour, functionality and experience-led menus, she works closely with customers to unlock new revenue moments. Today, Sam takes the stage with Monster and Monin to showcase bold, crowd‑pleasing beverage mixology built for modern foodservice.