Rebecca Jarvie-Gibbs is Co-Founder and Chief Operating Officer of earned-led culture agency Example. For nearly two decades, she has helped shape the narratives of AustraliaOs most influential hotel and hospitality brands, working closely with groups including Accor, InterContinental, QT Hotels, Epochal Hotels, Etymon and Fink Group.
Under her leadership, Example has become a leading name in hospitality, advising hotel groups on how food and beverage can move beyond amenity to become a true driver of destination appeal. Founded in Australia in 2017, the agency now operates internationally, with a growing presence across the Middle East.
Known for her calm, personable leadership style, Rebecca brings a considered, story-first lens to how hotels build dining experiences that resonate culturally and commercially.