Lucy Ruff is the Partnerships Lead for NSW & WA at Too Good To Go, the worldOs largest marketplace for surplus food. A self-confessed foodie and traveller, Lucy first discovered the app as a university student in London, using it to explore local cafs while stretching a student budget.

Lucy has helped grow Too Good To Go across Australia, working directly with hospitality operators to implement commercially sustainable surplus strategies. By transforming potential waste into incremental revenue, the team at Too Good To Go helps partners protect margins, improve daily sell-through, and strengthen customer loyalty in challenging trading conditions.

Lucy cares deeply about helping hospitality businesses build something sustainable in every sense of the word, showing that reducing food waste doesnOt have to be a cost or compromise; it can be a simple, practical way to protect margins and drive smarter, more resilient growth.