Lorraine is a senior cultural placemaking, media and marketing specialist with extensive experience leading creative precincts, major city activations and night-time economy initiatives in inner-city Sydney. She works at the intersection of culture, small business, government and the creative industries, developing place-based strategies that drive visitation, economic impact and cultural identity.

Recent work includes developing Hollywood Quarter, Rainbow Precinct, Potts Point Village, and Darlo Village micro-precincts. Recently, she spearheaded Vivid Sydney and Great Southern Nights initiatives for Hollywood Quarter, the Oxtravaganza and Eastside Unlocked festivals, and creative micro-precinct strategies. Known for collaborative leadership, strong government and stakeholder relationships, and for translating cultural vision into measurable economic and community impact, she is currently the Precinct Manager at Hollywood Quarter, Potts Point Village, and Rainbow Precinct, and the founder of The Precinct Lab.