Ivan Brewer is a Profit Architect, but before that, he walked the kitchens, the hallways, the floor; with over 30 years of hands-on experience in the trenches of the hospitality industry, his perspective is hard-earned.
He’s worn every apron and worked every station, staffed every shift across Europe, Australia, and New Zealand. This journey has given him a unique, street-level understanding of what truly makes hospitality work and what causes it to break.
He founded Peiso, an industry-leading profit software and analytics tool, and founded The Restaurant Profit Project, where Ivan helps hospitality leaders move past the exhausting cycle of survival to thriving.
His core belief is simple: a truly profitable venue is the result of strategic design. What he calls Profit Architecture, a framework built on the understanding that exceptional guest experience and robust financial performance aren’t a choice; they must be intentionally engineered and maintained ongoing.
IvanOs work bridges the gap between the chaotic reality of the floor and the cold logic of academic research.
For Ivan, the greatest competitive advantage is found through radical clarity, which is available to anyone.

He is here to show you how to engineer a business where superior margins are the natural, inevitable result of a well-built system.